NOTE: If this is going to be read aloud, please adjust your text-to-speech software to reflect a South Boston accent.

Somewhere in a feng shui-ed condo a young ad exec settles into his leather arm chair to bask in his Harvard induced brilliance. You see, he has just received a huge bonus due to his groundbreaking ad campaign that will catapult his company into the “big leagues”. For a mere half a billion dollars, his commercial will appear for a few seconds during the Super Bowl this Sunday.

As he sips his scotch, he turns on his plasma tv only to find that with a few hundred dollars and the cooperation of Boston’s Finest, another ad campaign will have exponentially more impact than all the talking frogs and whining cavemen ever could.

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